Konceptdag
”Observation og iagttagelse”
Formål
Med udgangspunkt i en række koncepter og fokus på
trendspotting skal I observere, iagttage og vurdere følgende:
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Brand
udtryk
-
Visuel
identitet
-
Oplevelseselement
-
Serviceniveau
-
Innovationsgrad
-
Kundegrundlag
-
Placering
-
Internationalt
udtryk
I når
måske ikke alle koncepter på én og samme dag, men så lad de resterende fungere
som inspiration til jeres øvrige færden rundt på og omkring Manhattan!
God tur!
Christian, Hanne & Birgitte
Koncepter
DKNY
655 Madison Ave. (Upper East Side)
“Simply
stated, DKNY is the energy and spirit of New York. International, eclectic,
fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world”.
Niketown
6 East 57th Street (Upper East)
”If
you have a body, you are an athlete!”
When Nike co-founder
Bill Bowerman made this observation many years ago, he was defining how he
viewed the endless possibilities for human potential in sports. He set the tone
and direction for a young company created in 1972, called Nike, and today those
same words inspire a new generation of Nike employees.
Our mission statement: to bring inspiration and
innovation to every athlete in the world.
Our goal
is to carry on his legacy of innovative thinking, whether to develop
products that help athletes of every level of ability reach their potential, or
to create business opportunities that set Nike apart from the competition and
provide value for our shareholders.
It
started with a handshake between two visionary Oregonians - Bowerman and his
University of Oregon runner Phil Knight. They and the people they hired evolved
and grew the company that became Nike from a US-based footwear distributor to a
global marketer of athletic footwear, apparel and equipment that is unrivaled
in the world.
Apple
Flagship store
767 Fifth Ave (Upper
East), W
14th (Meatpacking District), 103 Prince Street
(SoHo)
“We opened
our first New York store in SoHo in 2002, and it has been successful beyond our
dreams. Now we’re thrilled to open our second New York store on Fifth Avenue,”
said Steve Jobs, Apple’s CEO. “With outstanding service and an amazing location
open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a
favorite destination for New Yorkers and people around the world.” The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who offer free tips and tricks on photography, movies and music to make creative projects come to life at The Studio. The store features a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get face-to-face support, free advice and work on creative projects at any hour of the day or night”.
In a city where your iPod is your car stereo, you had to know that 2 Apple stores weren’t going to be enough. Say hello to the newest edition, opening on W 14th in the Meatpacking district. The largest store in the city (and second largest in the US), this will be the new hub of Apple operations on the East coast.
Tommy Hilfiger
681
Fifth Ave - mellem Streets 53rd and 54th Streets (Midtown)
The brand new Fifth Avenue flagship of the
considerable Hilfiger brand holds five floors jam-packed with 22,000 square
feet of Tommy apparel, accessories and Americana relics.
With its limestone façade, sweeping staircases,
and crystal chandeliers, Tommy Hilfiger’s new Fifth Avenue store—he’s calling
it his “global flagship”—is unmistakably an uptown retail experience. But in a
move that feels more like Brooklyn, it’s kitted out with all manner of vintage
Americana, culled from the famously sprawling Brimfield Antique Show in Massachusetts.
Amid every bit of Tommy you can imagine (and some, like high-end eveningwear,
that are new to the Hilfiger shopper) are transfixing oddities like one of
those chairs shaped like a hand, and a Marilyn Monroe découpage dress form.
Juicy Couture
650 5th Avenue (Midtown)
“Once upon a
time in a land far, far away called Pacoima there were two nice girls who liked
stuff Juicy Couture swept the land & they lived happily ever after…”
The hottest trends all in one place.
Abercrombie & Fitch – hvis I får tid og ikke
allerede kender konceptet godt.
720 5th Ave (Midtown)
The only way
to appreciate Abercrombie & Fitch is to live it through our high quality,
collegiate-inspired, casual luxury clothing.
Our unique
lifestyle is felt through the energy of the in-store experience. With great
tunes thumping in the background and our Brand Reps there to help you find
exactly what you need, our stores bring to life the Abercrombie & Fitch
lifestyle.
Hollister
668 5th Ave (Midtown), 600 Broadway (SoHo)
Hollister is
the original Southern California lifestyle brand, laidback and effortlessly
cool.
Abercrombie
& Fitch has designed Hollister Co. stores to simulate the appearance of
vintage beach shacks in an indoor shopping mall. Exterior décor include
shuttered windows, and light and dark brown walls. A teal boardwalk leads to
the entrance, with the interior concealed from outside view by a parallel wall.
Retail space is divided into separate rooms with half of the store devoted to
"Dudes" and the other to "Bettys". Dimly lit by
spot-lighting, the interior décor throughout includes leather armchairs, worn
rugs, surf boards (some bearing "Hollister"), and potted foliage. A
central room (housing bodycare merchandise and the cashwrap) plays as a
"living room" and offers dozens of surf or general popular culture magazines
as reading material and for sale along with CDs. The merchandise itself is
displayed on built-in shelves and dark wooden tables, cots, and benches.
Mandated by corporate, the stores are constantly kept scented with the current
popular HCo fragrance.
Hollister Co.
has their employees abide by a strict dress code. Employees must wear
contemporary Hollister style clothing. Normally abiding with their "beach
vibe" style clothing. Females are told to wear makeup naturally. Little to
no jewelry is allowed. Everyone must wear the season's colors normally navy blue,
grey, and white, the only exception being plaid. Black clothing is strictly
prohibited. Women wear dark wash skinny jeans, preferably Hollister brand
jeans, if the jeans are not in fact Hollister they may not have any stitching
or any competitors’ logos. Males must also wear dark jeans, and abide by the
same rules as women, for example keeping a clean and professional hairstyle,
and a cleanshaven face. Hollister Co. goes to the extent of even prohibiting
any other type of shoe that is not a white, blue or leather flip flop, for both
men and women. The only exception being Vans brand shoes, in the season's
specified colors, Chuck Taylor Converse's are also acceptable, must also comply
with the strict dress code.
Barnes
& Nobles
555 Fifth Avenue
(Midtown), 97 Warren Street (Tribeca), 396 Ave of the Americas at 8th St. (Greenwich
Village)
Barnes & Noble, Inc. is the oldest and largest book retailer
in the United States, operating mainly through its Barnes
& Noble Booksellers chain of bookstores.
The company is known for large, upscale
retail outlets, many of which contain a café
serving Starbucks Coffee, and for competitive
discounting of bestsellers. Most stores also sell magazines,
newspapers,
DVDs, graphic
novels, gifts,
games, and music.
“Between our stores and our online
operations, Barnes & Noble sells just over 300 million books per year.
Barnes & Noble booksellers take more than 8 million customer orders a year
and fulfill more than 100,000 customer service requests every day. Last year,
Barnes & Noble hosted more than 100,000 community events in our stores”.
M&M’s
1600 Broadway at W 49th St. (Midtown)
M&M's
(named after the surnames of Forrest Mars, Sr., & Bruce Murrie of Hershey's are dragée-like
"colorful button-shaped candies" produced by Mars, Incorporated. M&M's originated in the
United States in 1941, and are now sold in over 100 countries.
Forrest Mars,
Sr., the founder of the Mars Company, got the idea for the
confection in the 1930s during the Spanish Civil
War when he saw soldiers eating chocolate pellets with a hard shell
of tempered chocolate surrounding the inside, preventing the candies from
melting.
Crate and Barrel
650 Madison Avenue near E 60th St. (Upper
East), 611 Broadway at W Houston ST (SoHo)
When Gordon and Carole Segal opened the first
Crate and Barrel store in 1962, they were two adventurous shopkeepers whose
mission was to travel the world and find functional modern designs to enhance
everyday life at an affordable price. Key to their plan was the unconventional
notion of going to the source in Europe—discovering talented craftsmen and
artists and directly importing everything on their own. By avoiding the
middleman, more young couples like themselves could afford to appreciate these
great finds.
At Crate and Barrel, we believe that the best
place we can all begin to conserve and protect our natural resources is at
home. At our company “home” in Northbrook, Illinois, we have prioritized
developing new products and manufacturing processes to expand the responsible
choices we offer our customers. While our collection has featured renewable
woods and sustainable materials for a number of years, we are continuing to
explore and introduce important initiatives that will help make our homes more
thoughtful environments.
At Crate and
Barrel, green is not a trend. It's an ongoing mission. Our commitment will continue
as we develop new ways to improve everything we touch, from the products we
design to the way we deliver them to your home.
Chelsea Market
75, 9th av. between 15th & 16th St. (Meatpacking
District/West Chelsea)
At
the National Biscuit Company complex, begun in the 1890's in what is now west
Chelsea, the ovens baked everything from Saltines to Oreos. Those ovens went
cold a half century ago, when the company moved out, but newer ovens have been
working over the last decade in part of that old complex - at Chelsea Market,
from Ninth to 10th Avenue and 15th to 16th Street.
In
the 1990's, the investor Irwin B. Cohen organized a syndicate to buy the
principal National Biscuit buildings, from Ninth to 11th Avenue and 15th to
16th Street. Over the next several years Mr. Cohen reinvented the older
complex, between Ninth and 10th Avenue, re-renting the upper floors to an
emerging group of technology companies.
On
the ground floor, he and his designers, Vandeberg Architects, created a long
interior arcade of food stores, now a well-known destination in west Chelsea -
an area that itself is oven-hot these days, with million dollar lofts being
created in the onetime leftover factory district. To walk through the Chelsea
Market is to stroll through a sort of postindustrial theme park, carefully
festooned with the detritus of a lost industrial culture, interspersed with
food stores and restaurants.
Fragments of the National Biscuit heritage are sprinkled all over the complex, like the trim, elegant "NBC" monograms in the mosaics in the little entryways along 15th Street. But the entrance to the 1913 building at 85 10th Avenue is among the most haunting sights in New
York.
Sabon
93 Spring Street (SoHo), 78 7th Ave at W 15th St. (West Village)
Our mission is to bring luxury to the everyday, for
everyone.
Our mission is to consistently
create and offer an unparalleled range of exceptional bath and body products
using time-honored remedies based on the finest natural ingredients.
We strive to
encourage an appreciation of the daily ritual of bath by creating an
environment that inspires and captures the imagination, through the visual and
sensory experience.
We intend to consistently exceed
customer expectations by anticipating their needs, desires and dreams, and by
offering unrivalled levels of service.
Our inspriation comes from
Nature, which holds powerful secrets. Delicate herbs and botanicals whisper the
secrets to longevity and perfect health. Fragrant flowers, by way of oils and
petals, bestow beauty and healing magic on their users. It is through these
marvels of aromatherapy, that we are able to offer an experience of serenity to
the mind. We are inspired by the healing properties of the Dead Sea, with
its vital minerals and salts. It is through this miraculous and legendary sea
and our dedication to sourcing natural ingredients, that we are able to offer a
healing experience for the body, mind and soul.
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